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START Channel Group
Within a year, the partner company had a network of channels with different target orientations, aimed at different target audiences around the world. Top viewership by nation: USA, Germany, Latvia, Lithuania, Poland, Mexico, and Spain.
Results:
What we did:
We developed a strategy for promoting certain content categories.
Результаты
Start of work
July 2022, 3 YouTube channels
70 YouTube channels
The monthly income was increased by a factor of 30
Total income increased 2.5 times
Increased income: In the first half of 2023 income rose 250% compared to the second half of 2022.
We increased the network's monthly income by more than 30 times (comparing the first and last months of operation).
During this period (2 years) we increased the channel network to 70.
Dubbing
We launched a network of new channels for each type of content and target audiences
Monetization
We analyzed relevant language markets in which the company’s content can be developed and monetized.
We launched a new monetization stream through FAST TV.
Telealliance Media Holding (Switzerland / Latvia)
3-fold revenue growth in 2 years, diversification of content by channels, entry into the Latin American market
Results:
What we did:
Conducted a channel and content catalog audit
Результаты
Launch date:
2021, with 1 channel
16 new channels
Doubled the number of deals
The number of sales transactions for worldwide content formats doubled.
We created 16 new channels at the end of 2022, presenting the same content as we were formerly presenting on one channel. This increased accessibility, hence income streams for the same content.
Dubbing
Developed and implemented a channel development strategy
Monetization
Broadcast languages: Spanish+Russian
Network income dynamics from 2020 to 2023
2023 first half of the year
Income for 2021
Increased by 100% (a factor of two) compared to 2020
Income for 2022
Increased by 118% compared to 2020
Income for 2023
Income for the first half of 2023 was 3 times that of the first half of 2020.
2022
2021
2020
100%
200%
300%
200%
218%
300%
100%
2023
first half of the year
first half of the year
Telealliance Media Holding (Switzerland / Latvia)
By the end of 2024, we expanded the single channel into 28 new thematic channels, repurposing the same content. This significantly boosted discoverability and monetization opportunities
Results:
What we did:
Conducted a full audit of the channel and content catalog
Launch date:
2021, with 1 channel
Monetization
Developed and executed a scalable channel growth strategy
Network income dynamics from 2020 to 2024
2024
Income for 2021
Increased by 102% compared to 2020
Income for 2022
Increased by 118% compared to 2020
Income for 2023
Increased by 207% compared to 2020
Income for 2024
Increased by 260% compared to 2020
2023
2022
2021
102%
118%
260%
118%
207%
260%
102%
START Channel Group
Results:
What we did:
Built a targeted promotion strategy for specific content categories
2024 revenue was 3x higher than in 2022
H1 2023 revenue grew by +250% compared to H2 2022
Overall income increased 2.5x over the period
Scaled the network to 70 YouTube channels
Start of work
2022, 3 initial channels
Monetization
Launched a dedicated network of channels for different genres and audiences
VGTRK CHANNEL GROUP
Results:
What we did:
Received a content library of 1,000+ hours exclusive content
44 YouTube channels launched
Actual revenue 1,5 exceeded expectations
Consistent monthly revenue exceeding $200,000, with steady growth
Start of work
June, 2024
Monetization
Launched new channels tailored to each content group
Segmented the catalog by genre and audience
KAPOW
Results:
What we did:
Selected 5 titles from the catalog
Receive over 1 million views per month across the catalog
5 active channels featuring Kapow content
Start of collaboration
January, 2025
Monetization
Launched 5 new YouTube channels
LIKE NASTYA
Results:
Localization & Global reach
Launched 10+ language-specific channels (Spanish, Portuguese, Hindi, Arabic, etc.) with localized metadata and visuals
Adapted quickly to YouTube algorithm changes and emerging platform trends
Successfully built a sustainable multi-channel network that does not rely on a single main channel
Achieved consistently high audience engagement and above-average viewer retention for the kids' content category
Developed a globally recognized kids' content brand across multiple regions and languages
Generates over 2 billion monthly views across all channels
Content strategy
Developed relatable family stories, play-based learning, and short-form adventures tailored for kids aged 2–6
Dubbing
Monetization
Entered the Latin American market with the Russian-language TV series
Dubbing
10 million views
in a six-month period on a new channel.
800K views in the first month
Monetization was enabled in 2 weeks after launch.
Passengers
Pasajeros 2
La Vidente
Cocina en Paris
Pasajeros 1
Egerhicio
Hermanas
5.5 million views
collected 3 seasons in 2 months
Empress Pirogova
1.2 million views
Got the first season in the first month
In total, the first season gathered 2,325,840 views in two months.
Grand
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Kõrre tee 4
88317 Papsaare village
Pärnu, Pärnu County
Estonia
Kõrre tee 4
88317 Papsaare village
Pärnu, Pärnu County
Estonia
Office in Estonia
st. Baghramyan 46-1, Arabkir, 0019, Yerevan, Armenia
Office in Armenia
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